• The official blog of Abacus Group — a place to share our knowledge and thoughts on trends in recruiting •

It can’t be reiterated enough that LinkedIn is a tremendous resource for job-seekers, employers and recruiters alike. It’s important however that users leverage its vast features and by doing so, eliminate any behavior that doesn’t best serve their brand.

An individual’s digital footprint goes a long way in representing their personal brand. By utilizing social media to communicate one’s personal brand, you are taking advantage of the myriad of benefits these platforms have in communicating image and connecting people.

SHRM recently reported on recruitment software company Jobvite’s 2016 Recruiter Nation Survey of more than 1,600 talent acquisition professionals in the U.S. Respondents overwhelmingly believe that hiring will be very difficult in 2017—primarily due to a shortage of qualified candidates in a market with a surplus of open jobs.