• The official blog of Abacus Group — a place to share our knowledge and thoughts on trends in recruiting •

In an age where professionals are expected to be more than a resume, building a brand for yourself is vital.

Maybe it was a mistake made in an interaction with a colleague or rather you made a misstep with a client outside of your organization. The fact of the matter is that yes the faux pas says a lot about you as a professional and on a personal level, however, how you recover from it speaks volumes too.

It can’t be reiterated enough that LinkedIn is a tremendous resource for job-seekers, employers and recruiters alike. It’s important however that users leverage its vast features and by doing so, eliminate any behavior that doesn’t best serve their brand.

An individual’s digital footprint goes a long way in representing their personal brand. By utilizing social media to communicate one’s personal brand, you are taking advantage of the myriad of benefits these platforms have in communicating image and connecting people.