The official blog of Abacus Group — a place to share our knowledge and thoughts on trends in recruiting

September 30, 2016

Hiring Professionals Look to Employer Branding, Social Media to Acquire Talent in 2017

2017-talent-acquisition
The Society of Human Resources Management (SHRM) recently reported on recruitment software company Jobvite’s 2016 Recruiter Nation Survey of more than 1,600 talent acquisition professionals in the U.S. Respondents overwhelmingly believe that hiring will be very difficult in 2017—primarily due to a shortage of qualified candidates in a market with a surplus of open jobs.

This information is, of course, positive for job-seeking professionals, but painful for employers. If you, too, anticipate hiring challenges in 2017, you’ll appreciate some of the key survey insights. More than half of respondents are prioritizing both employer branding and social media as top investments to stand out in a candidate-driven market next year. These items go hand-in-hand; your employer brand is a concept and social media is the platform through which it’s communicated.

Despite expectations for a skills shortage, hiring professionals are not going to discount soft skills next year, namely enthusiasm, communication, and conversational ability. Likewise, internal recruitment teams are not shying away from social media screening. The majority view photos of drug and alcohol use unfavorably and, interestingly, 10 percent said political content would affect their decision in this election year.

For further information from SHRM and Jobvite, view the full article here.

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