The official blog of Abacus Group — a place to share our knowledge and thoughts on trends in recruiting

October 05, 2016

Abacus Group Named a Top 25 Most Socially Engaged Staffing Agency

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We are proud to announce that today, October 5, 2016, LinkedIn recognized Abacus Group as a Most Socially Engaged medium-sized staffing agency in the United States. We’d like to thank our client and talent networks for helping us achieve this incredible milestone.

Abacus Group shares compelling content with more than 22,000 followers on LinkedIn to supplement its core business function. Our recruiters use the professional networking site to gauge important information about candidates’ credentials and to remain informed of clients’ and prospects’ hiring activity. Simultaneously, our social branding educates, inspires, and entertains our network to amplify our recruitment efforts.

Since 2012, LinkedIn has been a vital component of Abacus Group’s digital marketing strategy, explains Lauren McGrath, Marketing & Communications Manager. A number of factors—a steep increase in internal headcount, the ongoing growth of our client and candidate bases, our expansion to a second location in Los Angeles, the rise of the tech-savvy Millennial generation in the workforce, and the need for differentiation in a saturated industry—have influenced Abacus Group’s prioritization of social engagement on LinkedIn.

Extensive analyses of social reach, employee engagement, employment brand, and content marketing power determined the Most Socially Engaged agencies on LinkedIn. Employee participation in groups, company update engagement, employee profile completeness, job applications, company page followers, and employee Publisher posts are among the specific items evaluated.

Abacus Group maintains an active presence on Facebook and Twitter in addition to LinkedIn. We encourage our followers to connect with us outside of LinkedIn for additional insights and access to career-related information.

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